We Don't Build Software.We Engineer Unfair Advantages.
Custom software. AI integration. Full-stack systems.
Fixed price. No surprises. Delivered under 10 weeks.
20% off if we miss your deadline. We've never paid it.
Built on 16+ years of hands-on experience across enterprise systems, e-commerce platforms, and AI solutions. We run 4 live businesses on our own code.
Built By Us. For Us. Now For You.
We Run On Our Own Code
Every site below runs a real business. Same stack, same team, same standards we'll use for yours. You're buying our scars, not our theory.
FicAition.com
Custom software and AI Digital Employees.
Nerdsey.com
Boutique marketing agency. Creative led.
OSforBiz.com
ERPNext implementation for UAE businesses.
DubaiTechGuy.com
Wide net tech services for Dubai SMEs.
These aren't mockups. Click any card to verify live.
Meet the Digital Employee
An AI agent deployed on your WhatsApp number. Responds to customers in your voice, qualifies leads while you sleep, and never takes a day off. Running live across 4 FicAition ecosystem businesses (FicAition, Nerdsey, OSforBiz, Dubai Tech Guy) since January 2026.
Your Digital Employee
online
Hi, I need catering for 50 people next Friday
11:47 PM
Hey! Absolutely, we do catering for groups of 10 to 200. Quick questions so I can get you the right package:
1. Any dietary requirements?
2. Buffet or plated?
3. What time is the event?
11:47 PM
Buffet, 7pm. Some vegetarian options
11:48 PM
Perfect. I'll send you our buffet menu with a quote by morning. What's your budget range?
11:48 PM
11:47 PM. Business owner asleep. Lead qualified by morning.
Not a chatbot. An employee.
From AED 5,000 setup. Live in 7 days. Running across 4 businesses right now.
Capabilities
66 Services Across 27 Categories
From AI and automation to cloud infrastructure and security. Every service is delivered by our senior team using the RAPID methodology.
Artificial Intelligence
Custom AI and machine learning solutions including business intelligence, computer vision, and predictive analytics for enterprise automation.
4 servicesCustom Software Development
Full-cycle software engineering covering web apps, mobile apps, APIs, cloud infrastructure, databases, and DevOps pipelines.
7 servicesAutomation
Robotic process automation and business workflow automation using RPA tools, custom scripts, and intelligent orchestration.
1 servicePlatform Development
E-commerce platforms, CRM implementations, MVP development, and full SaaS product engineering from concept to scale.
4 servicesIntegration
Enterprise system integration connecting platforms through APIs, middleware, ETL pipelines, and event-driven architectures.
1 serviceCloud Services
Cloud migration, cybersecurity services, and cloud infrastructure management across AWS, Azure, and GCP environments.
2 servicesSecurity & Performance
Comprehensive security audits, penetration testing, and performance optimization to harden and accelerate your applications.
2 servicesConsulting
Strategic technology advisory covering architecture reviews, stack selection, scalability planning, and quantum computing readiness.
2 servicesTHE REAL COMPARISON
How Much Does Custom Software Cost in Dubai?
The Only Software Company in Dubai That Pays You If We're Late
Every option has real strengths. Here's an honest look so you can decide what fits. Pricing ranges based on Dubai market rates as of 2026, including Bayt.com salary data and published consultancy fee schedules.
Internal Team
- Full control and alignment
- Deep institutional knowledge over time
- AED 25K+/month per engineer (salary + visa)
- 3-6 month hiring cycle
- You manage the team
Best for: Companies with ongoing, evolving tech needs and AED 500K+ annual tech budget
Big 4 Consultancy
- Brand credibility for board/investors
- Deep bench for massive projects
- AED 300K+ minimum engagement
- 4-8 month timelines typical
- Senior pitches, mid-level delivers
Best for: Enterprise projects needing Big 4 name on the SOW
FicAition
- Fixed price, senior engineers only
- Weekly demos, same person builds and presents
- 20% financial penalty if we miss your deadline. The only company in Dubai that offers this.
- Dubai-based, WhatsApp-first
- Small team, max 2-3 concurrent projects
- Starts at AED 100K (not for early experiments)
Best for: Funded businesses that want senior-led execution with accountability
Unvetted Offshore / Freelancer
- Lowest hourly rate
- Large teams available quickly
- Timezone gap requires strong internal PM
- Communication overhead (budget 20-30% extra)
- Quality varies significantly between vendors
Best for: Well-scoped projects with strong internal technical leadership
Our Guarantee: 20% Off If We Miss Your Deadline
Fixed price. Fixed timeline. If we miss your deadline through no fault of yours, you get 20% off the total project value. We've never paid it. That's the point.
Not at the AED 100K stage yet? That's fine. We have on-ramps:
THE HONEST PART
Things We Won't Put in a Sales Deck
““I've rebuilt from zero three times. Every system I build now is designed to survive what I've survived. Because your business needs to be that resilient too.”
We're a 4-person team. That's a feature when your project needs senior attention. It's a constraint when you need 15 engineers in parallel. If your build needs a large team, we'll tell you on the discovery call and recommend someone who can staff it.
Our 10-week guarantee works because we scope aggressively. That means we'll push back on features that don't drive revenue, even if you want them. Some clients love this. Others find it frustrating. Know which one you are before you call.
We've turned down projects that were technically interesting but commercially unclear. If you don't know what success looks like for your build, we're probably not the right first call. Talk to a product strategist first. We can recommend one.
Our pricing starts at AED 100K because that's what quality senior work costs in Dubai. If your budget is under AED 50K, check our Digital Employee starting at AED 5,000. We'd rather route you right than squeeze a project into the wrong budget.
METHODOLOGY
The RAPID™
Methodology
How we deliver production-grade software in 10 weeks, with fixed price and zero scope creep.
““Most projects fail not because the code is bad, but because nobody scoped properly. We spend more time on discovery than most agencies spend on their entire proposal. That front-loaded rigor is why we can guarantee timelines.”
Discovery & Strategy
We map your revenue model, identify the 3 technical leverage points with the highest ROI, and lock the scope. You get a fixed price before we write a line of code.
Architecture & Design
Database schema, API contracts, infrastructure blueprint, all decided in week 1. UI/UX prototyped in Figma, approved by you before development starts.
Rapid Development
Two-week sprints with a playable demo every Friday. You see real progress, not slide decks. Pre-built modules (auth, payments, admin) mean we spend 100% of time on your unique IP.
Launch & Scale
Deployed to Cloudflare edge (200+ cities). 30-day stabilization included. We fix bugs and handle tweaks at no extra cost. Your code, your repo, your IP. Full handover.
AFTER LAUNCH
What Happens After Your Software Launches
Every FicAition project includes a 30 day stabilization period with direct engineer access, bug fixes, and production monitoring at no extra cost. The 30 days after launch matter more than the 10 weeks before it.
30-Day Stabilization
Included with every project. We monitor performance, fix bugs, and handle anything that breaks in production. You have direct WhatsApp access to the engineer who built it. Not a support ticket queue.
Ongoing Retainer
Need continued development? Monthly retainers start at AED 5,000 for priority access, feature iterations, and proactive monitoring. Same team. Same standards. No re-onboarding.
Clean Handoff
If you want to bring development in-house after launch, we hand over everything: documented codebase, architecture decisions, deployment runbook, and environment access. Your code. Your infrastructure. No lock-in.
The RAPID™ Guarantee
Iron-clad & Non-negotiable
Scope, price, and timeline locked before you pay a cent. No change-order surprises.
Playable demo every Friday. You see real progress, not slide decks.
30-day post-launch stabilization included. Bugs and tweaks at zero extra cost.
If we miss your deadline, you get 20% off.
We've never paid this. We don't plan to start with you.
Trusted By Teams Building In Dubai
FAQ
Questions We'd
Ask Too.
Every answer below is backed by the 4 live businesses we run on our own code. No vaporware. No slide decks.
Still skeptical?
Book a 15-minute call with the founder. No sales pitch, just a technical review of your idea.
Talk to a Lead EngineerSo have we. That's literally why FicAition exists. We built RAPID™ because we were sick of the same problems: scope creep, surprise invoices, and agencies that ghost after the deposit clears. Here's how we're different: fixed scope locked before we start, fixed price with no change-order fees, and a playable demo every Friday so you see exactly what you're getting. If we miss your deadline, you get 20% off. We've never paid it.
See our guarantee breakdown above.
Quick Compatibility Check
5 questions to see if we're the right fit for each other
What's your current stage?
TECH
Our Battle-Tested Stack
Frontend
Backend & Data
DevOps
AI & Comms
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Still Scrolling?
You're Probably a Good Fit.
We take on 2 new partners per quarter.
One 15-minute call with the founder to see if we match.
“The best projects I've worked on started with a 15 minute conversation where neither side was selling. Just two people figuring out if the problem is worth solving together.”
Last updated: March 2026