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FICAITION · case file · digital-employee-ai.case

The 24/7 Digital Employee

34% Close rate increase
AI Automation · Digital Employees · WhatsApp
SHIPPED
OWNED BY CLIENT
Dubai founder workspace with karak chai, WhatsApp chat on phone, cyan LED accent and sketched architecture diagram, FICAITION Digital Employee case
── THE SITUATION

Where it started.

Your phone buzzes at 11:47pm. A potential client just messaged your WhatsApp. You're asleep. By 8am, they've already talked to your competitor.

Your sales person forgot to follow up on that 40K quote from last Tuesday. You don't find out until the client ghosts.

Your inbox has 47 unread messages across 3 platforms. Half of them are leads. You'll never know which half.

── WHAT WE BUILT

The build.

Talks to your customers on WhatsApp, Telegram, and web chat. In your brand voice, in your tone, knowing your services and pricing

Qualifies leads at 3am, Fridays, during Eid. Every hour you can't

Summarizes every conversation and sends YOU a structured brief: who they are, what they need, how urgent, their budget signals

Follows up on quotes you forgot about. Nudges you before deals go cold.

Creates leads directly in your CRM. No manual entry. No copy paste.

Monitors your business systems and alerts you when something needs attention

Runs on YOUR server. Your data never leaves your infrastructure.

AI Support chat interface on a phone showing automated customer response with cyan accents, FICAITION Digital Employee product demo
── THE RESULTS

The numbers.

Leads recaptured monthly (restaurant group, JLT)
12 leads/month, 8,000+/mo recovered
from 0 overnight leads
Response time (consulting firm, Business Bay)
Under 90 seconds
from 6+ hours
Close rate improvement
+34%
from Baseline
Support handled autonomously (ecommerce brand)
73% of inquiries
from 0%
── WHAT MADE THIS WORK

The decisions behind it.

, 01/ 04

Most chatbots are glorified FAQ pages with a speech bubble. Our digital employees run on dedicated infrastructure, connected to your actual business systems: your ERP, your CRM, your scheduling, your inventory.

, 02/ 04

They don't just answer questions. They DO things. Create records. Send follow ups. Check stock. Route requests. Schedule meetings.

, 03/ 04

Open source core. No vendor lock in. Runs on your hardware.

, 04/ 04

We deploy this across our own 4 business brands daily. Every bug fix and feature improvement comes from real production usage, not a test environment.

── WHAT WE'D DO DIFFERENTLY

V1 was too aggressive with automated responses. It tried to close deals instead of qualifying leads. We had to dial it back after the first week when a prospect complained about "talking to a robot." The current version asks more questions and hands off to a human faster. Lesson: AI should qualify, not close. The close is still human.

Client details anonymized under NDA. Detailed case studies with metrics available on request.

YOUR BUILD NEXT

Ready for results like these?

Tell us what is costing you money. We will show you what we would build to fix it.