, 01/ 03
We built the lead capture around THEIR sales process, not a generic funnel template. Their partners wanted to know budget, industry, and urgency before they picked up the phone. The form does that qualification.
FICAITION · case file · consulting-firm-digital-transformation.case
Zero Online Presence to 15 Qualified Leads Per Month
15-18 Monthly inbound leads
B2B · Lead Generation · Digital Infrastructure
SHIPPED
OWNED BY CLIENT
consulting-firm-digital-transformation.case● LIVE
› CLASSB2B
› STATUSSHIPPED
› OUTCOME15-18
› OWNERSHIPCLIENT
› SOURCEFICAITION STUDIO · DXB
── THE SITUATION
Where it started.
An 8-person consulting firm in DIFC had built their entire client base through personal relationships and referrals over 7 years. That pipeline had plateaued. The founding partner knew they needed to be discoverable online, but every agency they'd talked to pitched them a generic WordPress site and Google Ads.
They didn't need a website. They needed a system that would generate, capture, qualify, and route leads while looking like the premium firm they actually are.
── WHAT WE BUILT
The build.
A complete digital acquisition system, not just a website. Custom built high performance site with service pages targeting specific consulting verticals (not a generic "our services" page).
Multi step lead capture form that qualifies prospects by budget, timeline, and problem type before anyone touches the lead. Automated routing into their CRM with context rich lead briefs.
WhatsApp Business integration so prospects can message directly and still get captured in the pipeline. Calendar integration so qualified leads book directly into partner calendars.
Google Business Profile optimization, technical SEO, and structured data so they actually appear when someone in Dubai searches for their specialty.
── THE RESULTS
The numbers.
Monthly inbound leads
15-18
from 0 (word of mouth only)
Lead quality (qualified %)
67%
from N/A
Revenue (within 6 months)
+40%
from Baseline
Average response time
Under 2 hours
from 24-48 hours
Online visibility for target terms
Page 1 for 4 terms
from None
Cost per qualified lead
180
from N/A
── WHAT MADE THIS WORK
The decisions behind it.
, 02/ 03
SEO targeted "long tail problem" keywords, not vanity terms. People searching "restructuring consultant UAE" are closer to buying than "business consultant Dubai."
, 03/ 03
The WhatsApp integration was the surprise winner. In Dubai, 73% of business inquiries start on WhatsApp. We made sure every one of those got captured.
── WHAT WE'D DO DIFFERENTLY
LinkedIn automation worked well for this client's ICP, but we burned through their Sales Navigator quota in 6 weeks because the targeting was too broad initially. We refined after week 3, but the first 200 connection requests had a low acceptance rate. On future consulting lead gen, we now run a 50-connection test before scaling.
Client details anonymized under NDA. Detailed case studies with metrics available on request.
YOUR BUILD NEXT
Ready for results like these?
Tell us what is costing you money. We will show you what we would build to fix it.
↳ Other operators we worked alongside on this engagement
- NERDSEY, premium professional services brand + digital presence see their case ↗
Cross-operator engagements happen when a client's scope spans more than one specialty. Each operator delivers their own scope independently.