Zero Online Presence to 15 Qualified Leads Per Month
The Situation
An 8-person consulting firm in DIFC had built their entire client base through personal relationships and referrals over 7 years. That pipeline had plateaued. The founding partner knew they needed to be discoverable online, but every agency they'd talked to pitched them a generic WordPress site and Google Ads.
They didn't need a website. They needed a system that would generate, capture, qualify, and route leads — while looking like the premium firm they actually are.
What We Built
A complete digital acquisition system — not just a website. Custom-built high-performance site with service pages targeting specific consulting verticals (not a generic "our services" page).
Multi-step lead capture form that qualifies prospects by budget, timeline, and problem type before anyone touches the lead. Automated routing into their CRM with context-rich lead briefs.
WhatsApp Business integration so prospects can message directly and still get captured in the pipeline. Calendar integration so qualified leads book directly into partner calendars.
Google Business Profile optimization, technical SEO, and structured data so they actually appear when someone in Dubai searches for their specialty.
The Results
What Made This Work
We built the lead capture around THEIR sales process, not a generic funnel template. Their partners wanted to know budget, industry, and urgency before they picked up the phone. The form does that qualification.
SEO targeted "long-tail problem" keywords, not vanity terms. People searching "restructuring consultant UAE" are closer to buying than "business consultant Dubai."
The WhatsApp integration was the surprise winner. In Dubai, 73% of business inquiries start on WhatsApp. We made sure every one of those got captured.
What We'd Do Differently
LinkedIn automation worked well for this client's ICP, but we burned through their Sales Navigator quota in 6 weeks because the targeting was too broad initially. We refined after week 3, but the first 200 connection requests had a low acceptance rate. On future consulting lead gen, we now run a 50-connection test before scaling.
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